Reviewed: Loog Pro Acoustic & Pro Electric
Loog officially makes guitars for kids but frankly, their designs are so cool that adults seem to dig ‘em too. The company began as an academic project in 2010 around the idea of a sustainably made guitar that encourages kids to play, and that could be put together with an adult. Everything about Loog is geared towards simplicity and fun from the guitar design itself to a bundled app that gives you everything you need to start playing songs straight away.
Reviewed: Fender Eric Johnson Thinline Stratocaster
Eric Johnson has been synonymous with the Stratocaster for decades - except when he plays a semi-hollow body Gibson, that is. And so finally in 2018 the two guitar styles have come together in the perfect combination, like peanut butter and chocolate, or coffee and chocolate, or caramel and chocolate.
Reviewed: Gretsch G5420TG 135th Anniversary Electromatic
How do you quantify class? How do you describe the thing about someone or something that cuts them above the rest? Furthermore, how do you distil that ethereal otherness that defines the illustrious few and renders them indelible marks on history’s pages? There is any number of adjectives that come close to pinpointing said essence but none that do so in such a way as to simplify it en masse. The proof is in the pudding, as the adage goes, and any attempt to coagulate something so mercurial is folly. In the instrument world there is a temptation to allow descriptors like country of origin, wood type et al to take the reigns, but at the end of the day nothing compares to the relationship a pair of hands has with any given fretboard. There is no substitute for the way a piece of wood unveils itself to a player and no amount of generalisation will render a blanket rule as long as nature has her way.
Reviewed: Gretsch 135TH Anniversary G6118T Players Edition
A lot can happen in 135 years. This past century has seen socio-political quicksand, gargantuan military devastation and dizzying technological revolution like never before. How the human race as a whole, let alone any of our creative endeavors, has survived is a boggling thought. As a testament to that survival, Gretsch have chosen to celebrate the best way they know how. The Players Edition 135th Anniversary G6118T is as glorious an example of refinement, stoicism and timelessness as you would expect from one of the most revered names in guitar history.
Reviewed: Fender American Original '60s Jaguar
Most players with a penchant for Fender find themselves in one of two camps. The first favouring Leo's original designs – the utilitarian, straight-ahead classics of the Stratocaster and Telecaster. Others, however, yearn for something different. Something that stands out from the pack; an instrument that's loveably idiosyncratic and provides a platform for experimentation or creative playing. Enter one of Fender's most underrated instruments: the Jaguar.
Reviewed: Fender American Original ‘50s Stratocaster
Eric Clapton, Jimi Hendrix, Kurt Cobain and Albert Hammond Jr., it seems so many of the music masters of the past century have wielded a Fender Stratocaster throughout their best works. While Fender have done a pretty good job at keeping the Strat alive over the years with various signature models and modified versions, it’s blaringly obvious by now that if something’s already good, it really doesn’t need to be fixed. Thus, Fender has given us the American Original ‘50s Stratocaster – a faithful tribute to the original guitars of the era that reshaped the course of popular music forever.
Reviewed: Paul Reed Smith Guitars SE SVN Guitar
I’ve always seen seven string guitars as the weird cousin someone unwittingly invited to the party, standing in the corner in an ill-fitting suit and Rush t-shirt talking to anyone who will listen about flat earth theories and what not. Whether or not you’re into djent at all, it becomes clearer and clearer that sevens have started to bring some life back to an industry that was in danger of going stale, particularly now that a house of such high standing as PRS has chimed in.
Reviewed: Jackson Guitars Pro Series Demmelition King V
The Jackson King V is an absolute classic. It personifies so much about metal guitar culture and has been a staple in the industry for decades. It’s bold, pointy, attention grabbing and perfect for any player who needs to riff or belt out a wailing solo. The Demmelition King V is the newest signature model from Machine Head’s Phil Demmel. It has all of the characteristics of the classic King V with a few special features to give a new take on the original.