Michael Kelly Guitars Are Crowd-Sourcing The Development Of A New Bass Line

Help Define Their Next Range

Have you dreamed of having a bass guitar designed and spec’d to suit your playing needs? Keeping their new products under wraps until launch has become common practice in the guitar market, however one manufacturer is about to flip this method on its head.

American Guitar Manufacturer Michael Kelly Guitars are breaking the mould of old guitar industry standards by crowd-sourcing the development of a new collection of electric bass guitar models. Confident in allowing players to define the new product and guide the development, the guitar maker is throwing the curtain wide open.


Already kicking off this week, Michael Kelly Guitars has begun sharing design ideas with the public for their next generation of bass guitars.


At least once a week, they will post different insights and samples on the special Player’s Voice section of their website as well as on their social media accounts, asking for community insights and opinions. This new and engaging content will further open the dialogue between the company and bass players.


Through videos, photos, and shared data, players will be able to differentiate how certain elements of the instruments will look and sound compared to others.


The resulting products will be introduced at the 2017 National Association of Music Merchants Show in Anaheim, California, January 19-22. 


Want to join the community? Visit MKPlayersVoice.com.