While the Southern-California based company is a firm believer in tradition, this year sees them trying out something new and exciting with their string packaging. The Colours Of Rock ‘N’ Roll campaign sees explosions of colour across their entire Slinky range, featuring limited edition artwork, and a newly updated for 2018 “back of the pack” list, featuring artists such as John Mayer, Courtney Barnett, and Jimmy Page.
162 of the company’s most influential and award-winning guitarists now reside on the back of each Slinky pack, which now also comes in a brand new metallic packaging.
Ernie Ball are distributed in Australia through CMC Music.
